MOTIVATE XR aims to develop innovative, adaptive and groundbreaking XR tools, striving to revolutionise industry training in a meaningful and empowering way. To make a lasting impact in the market, it is essential to define a business model strategy that ensures the successful exploitation of the project’s key outcomes beyond its completion.
Key Goals:
- Comprehensive XR market analysis: To ensure that the MOTIVATEXR innovative solutions remain aligned with users’ expressed needs and capable of addressing the main challenges of the target market.
- Identification of Key Exploitable Assets (KEAs): To understand their exploitation potential and future positioning in the market.
- Definition and evaluation of all feasible business models: To estimate the viability of each proposed business model and efficiently exploit the project’s result in a way that creates value for stakeholders.
A successful business model for MOTIVATE XR involves identifying the optimal strategy to commercialise and maximise the impact of the project’s outcomes within the target market. It also requires defining how to create, capture, and deliver value to all stakeholders involved. Therefore, it is crucial to develop a well-structured business model that allows for a comprehensive evaluation of all relevant factors before positioning the MOTIVATE XR tools in the market.
Market Analysis
The conduction of a preliminary market analysis aims to identify key features, trends and challenges within the market where MOTIVATE XR will operate. This includes outlining the target market by identifying its relevant segments, enabling consortium partners to pursue more targeted and strategic commercialisation activities. Within this analysis, the identification of MOTIVATE XR potential customers is essential to strengthen the business and commercialisation plan, as well as the dissemination and exploitation strategy. A comparative analysis of key competitors’ weaknesses and strengths is conducive to solidifying MOTIVATE XR’s positioning and long-term presence in the market.
Commercialisation Plan
The commercialisation plan described in the deliverable aims at maximising opportunities to ensure the successful integration of MOTIVATE XR solutions in the market. Commercialisation activities provide a valuable opportunity to expand our customer base and showcase MOTIVATE XR innovative features in a highly competitive and dynamic business panorama. That is why the consortium partners contributed to the definition of a step-by-step communication and marketing strategy, understanding how to effectively launch the product on the market while anticipating potential obstacles and risks.
Business Model
At this early stage of development, we are therefore focusing on identifying key market needs, mapping Key Exploitable Assets (KEAs), defining our value proposition, and exploring alternative revenue streams. Developing a strategic business plan from the outset ensures that our solutions remain adaptive and responsive to evolving industry demands and challenges.
Watch out for MOTIVATE XR’s Business Model V2.
Author
Gruppo Maggioli
Sabrina Bianchi is a graduate student in International Relations at the University of Bologna. She is currently working as a project manager in the R&D Department at MAGGIOLI, one of Italy’s leading companies providing software and digital services for Public Administrations. Sabrina is specialising in the dissemination, communication and exploitation of European projects mainly in the fields of Immersive Technologies, Sustainable Energy and Artificial Intelligence.
